Alex Hellum Brand launch 2008
Alex is delighted to launch his own furniture and product design company, based in Hertford, UK. The ethos of the company is based on observation, utility and honest use of materials. By working closely with UK based producers, Alex Hellum designs and manufactures furniture and product in small volumes, selling directly to the public and to interior designers.
Alex Hellum’s starting point is often a pragmatic one, watchful of use he asserts that in design there is always a practical solution and believes part of the role of designer is to give reason for things to exist. Alex is very much a hands on designer, creating objects that have natural longevity in both build and function. His sensitive use of wood and reclaimed materials gives his designs their character, depth and integrity.
On this day, Alex’s work is featured on the front cover and inside the pages of the The Independent Magazine Design Special 2008.