Alex Hellum

September 18, 2011

The Auction Room at Designers Block, 21st – 25th September 2011

Alex is pleased to announce his participation in The Auction Room an exhibition curated by Mariana Pestana with Designersblock for The London Design Festival.

For the Auction Room Alex has created the “Red-Blue Desk” inspired by the ‘Red-Blue chair’ by Gerrit Rietveld.

The Red-Blue Desk is presented as a homage to Rietvelds chair and is composed from the exact same generic components used to create the original Red-Blue Chair design. The rectilinear components have been rearranged into what Alex Hellum describes as a “ Rietveld-esk design”. The desk features a subtle reference to Rietvelds design in the form of a discreetly introduced 30mm x 30mm square painted yellow on every elevation as featured on the original design.

More than just a modern classic; the Red-Blue Chair is a statement of early modern design with a move away from craft as a means to an end.

It is behind the Red-Blue Desk that the auctioneer will perform and on top of it will the gavel firmly hit. After the auction, this piece is to be used as a small writing desk with a raised sliding platform for a laptop or a note pad where you can to hide stationary and other things away beneath it.

The exhibition will display bespoke objects especially commissioned to reflect upon the theme of ‘fake’ and arranged as to form an immersive experience that evokes the scenario of an auction.

In this piece, the answer to fake was driven by the idea of copying – with its connotations and creative potential – and processed with the designer’s practical mindset.

The exhibition is The Auction Room. The Auction Room is the exhibition.  All the elements, from the chairs to the hammer have been made by exciting designers and are up for auction. Visit the exhibition and place a bid*. On Sunday 25th September, the bartering will take place and the audience will be able to take home amazing design pieces without spending a penny*.

The exhibition encourages the viewer to ‘decode’ the display narrative: playing on reality and fiction, The Auction Room questions the format of exhibitions and the role that they play in the contemporary context of design.

The Auction Room Exhibtion will be held at:

The Farmiloe Building,
34 St. Johns Street

* offers might be a collection of vintage vinyl, design services, other design pieces, a weeks holiday in Greece…anything except money.

Click link below to watch a Trailor

The Auction Room Trailor

September 18, 2011

Peg Chair for NORA of Norway

Alex Hellum is delighted to announce the reintroduction of the popular Peg Chair by Norwegian manufacturer NORA of Norway who are known for combining modern design with traditional furniture craftsmanship.

The Peg chair is a chair and clothes hanging device and was first shown at 100% Norway in 2008 as a low volume production piece. It has since been taken on by NORA and will be relaunched in September. Alex Hellum, who is based in the UK, has developed a distinctive design style based on observation, utility and honest use of materials. His starting point is often a pragmatic one; watchful of how people use their products and environment, he asserts that in design “there is always a practical solution” and believes part of the role of a designer is to give reason for things to exist. His sensitive use of wood gives his designs character, depth and integrity.

September 19, 2010

Ordered Chaos at Norwegian Prototypes

Thomas Jenkins and Alex Hellum have collaborated to create the Orb&Cup, a new product presented at Norwegian Prototypes 2010.

For high resolution images of the Orb&Cup please click here.

Orb&Cup by Jenkins and Hellum

The Orb&Cup is a two-piece product, the two separate parts of the design were created by Alex and Thomas individually. Each designer knew the practical nature of the others design, however the aesthetic of each others work was kept a secret until the designs were finished. The Cup by Thomas is based on the idea of a traditional Norwegian wooden cup, whilst the Orb by Alex is a container for transporting a piece of fruit, a snack, a tea bag, etc. The Orb&Cup are held together with an industrial elastic band. Together, they have created a kind of lunch pack, ideal for picnics, walking in the park or even for taking to work.

Ordered Chaos Project

Thomas and Alex have something peculiar in common. Thomas is an English designer based in Norway and Alex is a Norwegian designer based in England. After a few meetings, they decided to come up with a collaborative project that bridges the boundaries between the two countries.

The project is called Ordered Chaos and is borne out of the idea that most homes lives are constantly fluctuating. We often live in environments where objects are replaced and bought as and when they break, are worn out, or just need an upgrade. The overall home aesthetic then becomes a kind of ordered chaos, where ultimately things only relate to each other through their function. You may well break a cup from a charming six-piece set, but you are unlikely to throw out the other five cups. Over time, our homes often become more aesthetically chaotic than ordered, therein lies an idea that particularly appeals to both Thomas and Alex. Ordered Chaos is a collaboration that aims to create products that can enhance our daily lives through their pure and simple functionality.

To read more about the Norwegian Prototypes 2010 show, please click here to read our previous post.

Download a PDF version with images of this new story by right-clicking here.

September 19, 2010

100% Norway 2010 at 100%Design

Alex Hellum is pleased to present a new prototype at 100% Norway 2010. The prototype product, entitled Angle&Slide, is a wall-mounted storage unit made from untreated pine with a water based wood-stain.

Dimensions: W 250 H 150 D 100 mm
For High Resolution images please right click here.

Angle&Slide by Alex Hellum
Angle&Slide has been created to keep those smaller items found all round the home and office. It’s ideal for your wallet, keys, photos and the daily miscellany of life. The wood panel that faces you is painted in either orange or yellow and the different versions feature either an angled or sliding door. Angle&Slide is a product currently in development, for sales or any other enquiries please contact

Here are some further details of the 100%Norway 2010 exhibition:

100% Norway 2010
The design exhibition 100% Norway will once again showcase the best of Norwegian furniture and interior products during the London Design Festival at 100% Design, Earls Court, from 23 to 26 September.

Building on the success of previous years, 100% Norway 2010 will showcase works of both established and up-and-coming designers, and feature a number of the country’s leading manufacturers. This will be the seventh time the exhibition visits London to act as a door opener for Norwegian designers and manufacturers to the British market and simultaneously build awareness of Norwegian design in the UK and internationally.

For the fifth year in a row, the show has been curated by Henrietta Thompson, design editor with Wallpaper* magazine, along with co-curator Benedicte Sunde from the Norwegian Design Council. Of the selection, curator Henrietta Thompson said: “This year we were so happy to see that the standard of work submitted for inclusion in the show was higher than ever. It is inspiring to witness a new generation of talented young designers emerging and very encouraging that the established manufacturers are not afraid to invest in it. Doubtless there is a great diversity in Norwegian design today and any number of rich and fascinating stories to tell, and we can happily say that we were spoilt for choice.”

100% Norway @ 100% Design
Earls Court, Stand G40
Open Daily

Download a PDF version with images of this new story by right-clicking here.

September 17, 2010

Travel Pine at Norwegian Prototypes 2010

Alex Hellum is delighted to announce his participation at Norwegian Prototypes, during the London Design Festival 2010.

This year the participants have all been asked to reflect on the size 55 x 40 x 23, a standard hand luggage size when travelling with budget airlines. The exhibition will present different solutions and approaches to this set format.

Travel Pine by Alex Hellum
In response to the brief, Alex Hellum has created a product called “Travel Pine”. The product serves a dual purpose, as a travel case and as a stackable chest of drawers. Like a winebox it is made out of pine and the product works very much like a matchbox, it is a simple carcass with a drawer. Travel Pine comes with four detachable legs, allowing the user to stack them up as a chest of drawers on reaching their destination.

Dimensions: W 400 H 230 D 500 cm

For high resolution images, please click here.

Here is some further information about Norwegian Prototypes.

Norwegian Prototypes 2010
Following on from last year’s success, Norwegian Prototypes returns with a larger group of young and established Norwegian designers. This year’s exhibition will showcase fresh and unseen prototypes from 14 Norwegian designers. Each of the seven participants from last year were asked to invite one of their favourite Norwegian designers to be a part of this years show.

This years strong line-up includes: an ergonomics guru from the 80’s who’s had a long successful career, alongside an important figure who’s been a part of the most internationally successful design studio from Norway, and other both established and rising design stars. All of whom have all been successful in their own way.

As a self initiated exhibition with little funding set up by two designers, Norwegian Prototypes works around the limitations of a small budget and the help of all the participants. With the chosen theme we were able to transport the products at a minimum cost from Norway. This also reflects on current topics and issues such as ‘shipping air’, carbon footprint, packaging and the mere price of transport.

Norwegian Prototypes offers a unique opportunity to observe the different approaches to the set brief. Exploring the progress of a designer’s development, where work starts and where it ends, its destination, the furniture shown will be a beautiful, functional and raw collection of work.

Expect to see brand new prototypes and original ideas from an exciting group of Norwegian designers.

There will also be a screening of a series of short films in collaboration with ‘Little Scraps of Paper’ by Tomas Leach.

Exhibitors: Alex Hellum, Amy Hunting, Andreas Engesvik, Daniel Rybakken, Frost Produkt, Hallgeir Homstevdt, Kim Thome, Linn Tale Haugen, Oscar Narud, Peter Opsvik, Sara Polmar, StokkeAustad, Terje Lindahl and Thomas Jenkins.

Norwegian Prototypes 2010
21-25 September 2010 10:00-18:00
Private view 21 Sept from 19:00 till late
Blackall Studios
Ground Floor
73A Leonard Street

Download a PDF version with images of this new story by right-clicking here.

September 15, 2010

TEN PLAN at 100%Design 2010

As part of the ongoing TEN project, Alex Hellum has produced a set of plans for how to make a three-legged stool.

For high resolution images, please right click here.

TEN is a collective of 10 designers who share a similar approach to design and who for the last four years have been presenting different projects around the theme of environmental sustainability in design. Now in their fifth year the TEN collective will be showing TEN PLAN, an exhibition of projects, which will be accompanied by plans and instructions for making.

Alex Hellum “Making a stool”
This project is as much about the journey as the end result. Alex Hellum has created a set of plans that will be available to download that detail the process of making a three legged stool. The plans include diagrams and instruction on how to drill holes at an angle into a piece of timber with a jig, how to whittle wood and how to adapt old legs to fit a new seat.

A gentle, pleasurable project, Alex hopes that the process of making the stool will be as pleasurable as sitting on it.

At TEN PLAN, Alex presents his version of the stool.

TEN are Tomoko Azumi, Stephen Bretland, Carl Clerkin, Gitta Gschwendtner, Alex Hellum, Chris Jackson, Sam Johnson, Michael Marriott, Nina Tolstrup and Hector Serrano.

100% Design
Earls Court
Feature Area
The Central Promenade

Download a PDF version with images of this new story by right-clicking here.

September 1, 2010

Ulrik Bar Stool for SCP

Alex Hellum is delighted to announce to launch of the Ulrik Bar Stool for SCP….

As a development of Alex Hellum’s Ulrik stool launched BY SCP in 2009, this year sees the introduction of the Ulrik barstool. Both stools display the same solid ash legs and seat with a beautifully executed joinery detail that allows the seat to be constructed from two separate parts. The stool’s ergonomics have been adjusted to suit its elevated position. The seat of the bar stool lies horizontally allowing the user to sit more comfortably and the fold of the seat is positioned towards the back to form a backrest which doubles as a handle. These adjustments link the seat to the footrest at the front and give the stool both poise and direction. Height 70cm, diameter 35cm.

If you would like press images or information about The Ulrik Bar Stool, please contact the press office at SCP.

SCP  135 – 139 Curtain Road, London.  EC2A 3BX  T +44 (0)2077497398

September 19, 2009

70 Susan chair at Norwegian Prototypes exhibition

Alex Hellum is pleased to announce his participation in the Norwegian Prototypes exhibition at the East Gallery, 214 Brick Lane, E1 6SA, during the London Design Festival 2009.

Alex is showing for the first time a new chair called “70 Susan”.

70 Susan image 1
70 Susan image 2

The chair was originally designed by Alex for his mothers 70th Birthday in May 2009. Here is what Alex says about the chair:

“My mother has always complained about the discomfort of so much furniture due to proportional differences and ergonomic considerations. We always thought she was the problem, but in retrospect she might be right. The project then took on a different dimension when I realised that an opportunity presented itself to develop a kitchen chair with some new ergonomic considerations. Maybe the average dimensions of a kitchen chair needed to be revisited?

The seat is basically wider than traditional chairs, and the backrest is as high as your shoulder blades, giving the same comfort you get when sitting with your back against the wall. This meant the backrest could be straight. The rest of the chair was routered out of birch plywood, and the seat is cold bent and glued into the curve at the back. The challenge was to create a piece that didn’t need any pre-forming or other complicated processes, and that was energy efficient through the production process. The design is put together with glue and screws to keep the simplicity and honesty  continuous without any traditional furniture junctions. Due to the way it is machined and put together, it could in theory be made in the shed at home, carried across the lawn and into the house with no further need for transport.”

Here are some further details about the exhibition from their official press release.

Norwegian Prototypes
21 – 27th of September 2009
London Design Festival

The brightest stars of new Norwegian furniture design exhibit their work together for the very first time during London Design Festival 2009.

An exhibition of collected work, prototypes and experiments from selected norwegian furniture designers. The work exhibited challenges conventional and traditional norwegian furniture design which has typically been charactirised by it’s clean lines, functionality and mass production.

A prototype is often used as part of the design process to allow designers to explore design alternatives, test ideas and visualise a full scale model. Using their experience the designer then tailors the prototype according to the specific unknowns still present in the intended design.

With this exhibition we hope to show the diversity and variations of the different stages of their work and prototypes. Some of the work will be in it’s initial stage, as an experiment or mock up, whilst other objects will be more finished, fully functional pieces.

The pieces will be accompanied by drawings, sketches and photos of the development process for each piece and will be displayed in the gallery. This will be a unique opportunity to observe the different approaches to developing ideas and designing.

Exploring the progress of a designer’s development, where work starts and where it ends, its destination, the furniture shown will be a beautiful, functional and raw collection of work. This award winning group of designers are some of the brightest stars of new Norwegian design and this will be the first show of its kind.

For all enquires contact:

Kim Thome
T. + 44 (0)7709 573 763
Amy Hunting
T. +44 (0)7501 821 218

70 Susan high resolution image 1
70 Susan high resolution image 2

September 19, 2009

Alex Hellum at TEN XYZ at 100% Design 2009

Alex Hellum is pleased to announce his participation in this years TEN XYZ at 100% Design London.

Stand E42
100% Design
24th-27th September 2009

Alex has worked with the Metropolitan Works Creative Industry Centre to develop a solid wood stool called Thumb. By utilising their digitally scanning technology, Alex has been able to create a very simple product. The first prototype was made from plasticine in a few minutes with fingers and thumbs, digitally scanned and then finally made out of solid wood. The result is a delightfully simple piece, full of the joys of creation.

Thumb stool image

Here is the full press release for the event:

At this years 100% Design the TEN design collective presents TEN XYZ – an exploration of their varied perspectives on the complex issues of sustainability within design using digital manufacturing technologies.

TEN XYZ references the axis utilised within software and digital manufacturing technologies to produce three-dimensional objects. For this years project TEN have explored a plethora of digital technologies including Laser Cutters, Water Jet Profilers, 3D scanning, 2-Axis plottercutters, rapid prototyping as well as 3 and 5-Axis CNC routing. The different machines have all been put to use to produce a collection of responses, suggestions and 3D thoughts, that sees the collective return to the more concept driven framework of the original TEN in 2006.

Although the individual projects are multi-faceted and aesthetically different in their execution, the broad themes explored in the projects include utilising reclaimed and off-cut materials (Gitta Gschwendtner and Tomoko Azumi), combining digital technologies with found objects and materials (Chris Jackson, Nina Tolstrup, Michael Marriott), the longevity of objects (Alex Hellum, Stephen Bretland), and designing with sustainable materials (Sam Johnson, Carl Clerkin, Hector Serrano).

In the last few years, eco design terminology has been used by many in industrial design circles to promote products, and themselves, with only the most tenuous of links to the subject matter. Once again, the TEN collective have produced a project with sincerity and integrity that aims to provoke, innovate and inspire.

Further information is available at
For press enquiries please contact: Chris Jackson

Thumb stool high resolution image.

August 10, 2009

Trojan Horse for Kidsonroof

Alex Hellum is delighted to announce that the PAPP2 Horse has been taken on by Dutch manufacturer of children’s products Kidsonroof.

The product has now been renamed the Trojan Horse as is available from Kidsonroof direct or through their international network of distributors.

The Trojan Horse by Alex Hellum

For further information, please contact Kidsonroof direct:

Hogeweg 29-2
1098 BW Amsterdam
The Netherlands,
T +31 6 336 23 021

Trojan Horse high resolution image 1
Trojan Horse high resolution image 2