Alex Hellum

September 19, 2010

Ordered Chaos at Norwegian Prototypes

Thomas Jenkins and Alex Hellum have collaborated to create the Orb&Cup, a new product presented at Norwegian Prototypes 2010.

For high resolution images of the Orb&Cup please click here.

Orb&Cup by Jenkins and Hellum

The Orb&Cup is a two-piece product, the two separate parts of the design were created by Alex and Thomas individually. Each designer knew the practical nature of the others design, however the aesthetic of each others work was kept a secret until the designs were finished. The Cup by Thomas is based on the idea of a traditional Norwegian wooden cup, whilst the Orb by Alex is a container for transporting a piece of fruit, a snack, a tea bag, etc. The Orb&Cup are held together with an industrial elastic band. Together, they have created a kind of lunch pack, ideal for picnics, walking in the park or even for taking to work.

Ordered Chaos Project

Thomas and Alex have something peculiar in common. Thomas is an English designer based in Norway and Alex is a Norwegian designer based in England. After a few meetings, they decided to come up with a collaborative project that bridges the boundaries between the two countries.

The project is called Ordered Chaos and is borne out of the idea that most homes lives are constantly fluctuating. We often live in environments where objects are replaced and bought as and when they break, are worn out, or just need an upgrade. The overall home aesthetic then becomes a kind of ordered chaos, where ultimately things only relate to each other through their function. You may well break a cup from a charming six-piece set, but you are unlikely to throw out the other five cups. Over time, our homes often become more aesthetically chaotic than ordered, therein lies an idea that particularly appeals to both Thomas and Alex. Ordered Chaos is a collaboration that aims to create products that can enhance our daily lives through their pure and simple functionality.

To read more about the Norwegian Prototypes 2010 show, please click here to read our previous post.

Download a PDF version with images of this new story by right-clicking here.

September 17, 2010

Travel Pine at Norwegian Prototypes 2010

Alex Hellum is delighted to announce his participation at Norwegian Prototypes, during the London Design Festival 2010.

This year the participants have all been asked to reflect on the size 55 x 40 x 23, a standard hand luggage size when travelling with budget airlines. The exhibition will present different solutions and approaches to this set format.

Travel Pine by Alex Hellum
In response to the brief, Alex Hellum has created a product called “Travel Pine”. The product serves a dual purpose, as a travel case and as a stackable chest of drawers. Like a winebox it is made out of pine and the product works very much like a matchbox, it is a simple carcass with a drawer. Travel Pine comes with four detachable legs, allowing the user to stack them up as a chest of drawers on reaching their destination.

Dimensions: W 400 H 230 D 500 cm

For high resolution images, please click here.

Here is some further information about Norwegian Prototypes.

Norwegian Prototypes 2010
Following on from last year’s success, Norwegian Prototypes returns with a larger group of young and established Norwegian designers. This year’s exhibition will showcase fresh and unseen prototypes from 14 Norwegian designers. Each of the seven participants from last year were asked to invite one of their favourite Norwegian designers to be a part of this years show.

This years strong line-up includes: an ergonomics guru from the 80’s who’s had a long successful career, alongside an important figure who’s been a part of the most internationally successful design studio from Norway, and other both established and rising design stars. All of whom have all been successful in their own way.

As a self initiated exhibition with little funding set up by two designers, Norwegian Prototypes works around the limitations of a small budget and the help of all the participants. With the chosen theme we were able to transport the products at a minimum cost from Norway. This also reflects on current topics and issues such as ‘shipping air’, carbon footprint, packaging and the mere price of transport.

Norwegian Prototypes offers a unique opportunity to observe the different approaches to the set brief. Exploring the progress of a designer’s development, where work starts and where it ends, its destination, the furniture shown will be a beautiful, functional and raw collection of work.

Expect to see brand new prototypes and original ideas from an exciting group of Norwegian designers.

There will also be a screening of a series of short films in collaboration with ‘Little Scraps of Paper’ by Tomas Leach.

Exhibitors: Alex Hellum, Amy Hunting, Andreas Engesvik, Daniel Rybakken, Frost Produkt, Hallgeir Homstevdt, Kim Thome, Linn Tale Haugen, Oscar Narud, Peter Opsvik, Sara Polmar, StokkeAustad, Terje Lindahl and Thomas Jenkins.

Norwegian Prototypes 2010
21-25 September 2010 10:00-18:00
Private view 21 Sept from 19:00 till late
Blackall Studios
Ground Floor
73A Leonard Street

Download a PDF version with images of this new story by right-clicking here.

September 1, 2010

Ulrik Bar Stool for SCP

Alex Hellum is delighted to announce to launch of the Ulrik Bar Stool for SCP….

As a development of Alex Hellum’s Ulrik stool launched BY SCP in 2009, this year sees the introduction of the Ulrik barstool. Both stools display the same solid ash legs and seat with a beautifully executed joinery detail that allows the seat to be constructed from two separate parts. The stool’s ergonomics have been adjusted to suit its elevated position. The seat of the bar stool lies horizontally allowing the user to sit more comfortably and the fold of the seat is positioned towards the back to form a backrest which doubles as a handle. These adjustments link the seat to the footrest at the front and give the stool both poise and direction. Height 70cm, diameter 35cm.

If you would like press images or information about The Ulrik Bar Stool, please contact the press office at SCP.

SCP  135 – 139 Curtain Road, London.  EC2A 3BX  T +44 (0)2077497398

September 19, 2009

70 Susan chair at Norwegian Prototypes exhibition

Alex Hellum is pleased to announce his participation in the Norwegian Prototypes exhibition at the East Gallery, 214 Brick Lane, E1 6SA, during the London Design Festival 2009.

Alex is showing for the first time a new chair called “70 Susan”.

70 Susan image 1
70 Susan image 2

The chair was originally designed by Alex for his mothers 70th Birthday in May 2009. Here is what Alex says about the chair:

“My mother has always complained about the discomfort of so much furniture due to proportional differences and ergonomic considerations. We always thought she was the problem, but in retrospect she might be right. The project then took on a different dimension when I realised that an opportunity presented itself to develop a kitchen chair with some new ergonomic considerations. Maybe the average dimensions of a kitchen chair needed to be revisited?

The seat is basically wider than traditional chairs, and the backrest is as high as your shoulder blades, giving the same comfort you get when sitting with your back against the wall. This meant the backrest could be straight. The rest of the chair was routered out of birch plywood, and the seat is cold bent and glued into the curve at the back. The challenge was to create a piece that didn’t need any pre-forming or other complicated processes, and that was energy efficient through the production process. The design is put together with glue and screws to keep the simplicity and honesty  continuous without any traditional furniture junctions. Due to the way it is machined and put together, it could in theory be made in the shed at home, carried across the lawn and into the house with no further need for transport.”

Here are some further details about the exhibition from their official press release.

Norwegian Prototypes
21 – 27th of September 2009
London Design Festival

The brightest stars of new Norwegian furniture design exhibit their work together for the very first time during London Design Festival 2009.

An exhibition of collected work, prototypes and experiments from selected norwegian furniture designers. The work exhibited challenges conventional and traditional norwegian furniture design which has typically been charactirised by it’s clean lines, functionality and mass production.

A prototype is often used as part of the design process to allow designers to explore design alternatives, test ideas and visualise a full scale model. Using their experience the designer then tailors the prototype according to the specific unknowns still present in the intended design.

With this exhibition we hope to show the diversity and variations of the different stages of their work and prototypes. Some of the work will be in it’s initial stage, as an experiment or mock up, whilst other objects will be more finished, fully functional pieces.

The pieces will be accompanied by drawings, sketches and photos of the development process for each piece and will be displayed in the gallery. This will be a unique opportunity to observe the different approaches to developing ideas and designing.

Exploring the progress of a designer’s development, where work starts and where it ends, its destination, the furniture shown will be a beautiful, functional and raw collection of work. This award winning group of designers are some of the brightest stars of new Norwegian design and this will be the first show of its kind.

For all enquires contact:

Kim Thome
T. + 44 (0)7709 573 763
Amy Hunting
T. +44 (0)7501 821 218

70 Susan high resolution image 1
70 Susan high resolution image 2

September 19, 2009

Alex Hellum at TEN XYZ at 100% Design 2009

Alex Hellum is pleased to announce his participation in this years TEN XYZ at 100% Design London.

Stand E42
100% Design
24th-27th September 2009

Alex has worked with the Metropolitan Works Creative Industry Centre to develop a solid wood stool called Thumb. By utilising their digitally scanning technology, Alex has been able to create a very simple product. The first prototype was made from plasticine in a few minutes with fingers and thumbs, digitally scanned and then finally made out of solid wood. The result is a delightfully simple piece, full of the joys of creation.

Thumb stool image

Here is the full press release for the event:

At this years 100% Design the TEN design collective presents TEN XYZ – an exploration of their varied perspectives on the complex issues of sustainability within design using digital manufacturing technologies.

TEN XYZ references the axis utilised within software and digital manufacturing technologies to produce three-dimensional objects. For this years project TEN have explored a plethora of digital technologies including Laser Cutters, Water Jet Profilers, 3D scanning, 2-Axis plottercutters, rapid prototyping as well as 3 and 5-Axis CNC routing. The different machines have all been put to use to produce a collection of responses, suggestions and 3D thoughts, that sees the collective return to the more concept driven framework of the original TEN in 2006.

Although the individual projects are multi-faceted and aesthetically different in their execution, the broad themes explored in the projects include utilising reclaimed and off-cut materials (Gitta Gschwendtner and Tomoko Azumi), combining digital technologies with found objects and materials (Chris Jackson, Nina Tolstrup, Michael Marriott), the longevity of objects (Alex Hellum, Stephen Bretland), and designing with sustainable materials (Sam Johnson, Carl Clerkin, Hector Serrano).

In the last few years, eco design terminology has been used by many in industrial design circles to promote products, and themselves, with only the most tenuous of links to the subject matter. Once again, the TEN collective have produced a project with sincerity and integrity that aims to provoke, innovate and inspire.

Further information is available at
For press enquiries please contact: Chris Jackson

Thumb stool high resolution image.

August 10, 2009

Trojan Horse for Kidsonroof

Alex Hellum is delighted to announce that the PAPP2 Horse has been taken on by Dutch manufacturer of children’s products Kidsonroof.

The product has now been renamed the Trojan Horse as is available from Kidsonroof direct or through their international network of distributors.

The Trojan Horse by Alex Hellum

For further information, please contact Kidsonroof direct:

Hogeweg 29-2
1098 BW Amsterdam
The Netherlands,
T +31 6 336 23 021

Trojan Horse high resolution image 1
Trojan Horse high resolution image 2

May 1, 2009

Ulrik Stool for SCP

Alex Hellum is delighted to announce the launch of the Ulrik Stool for SCP.

Ulrik stool image

Alex Hellum at SCP

The stool was launched at the Salone Internazionale del Mobile in Milan as part of the SCP 2009 Collection.

This year SCP have made a range of smaller more accessible products entitled the SCP Boxed Collection. Here is a snippet from their press release about the Collection:

“Flexibility and dynamism are two of the things that have held SCP in good stead over the last two decades. We, like any other responsible brand, have to be conscious of the times we live in and respond in kind. This year, we have specifically briefed designers to create products that can be easily packaged and sold at more accessible prices. These products are small enough to carry home from the SCP store under you arm.”

If you would like press images or information about the Ulrik Stool, please contact the press office at SCP.

135-139 Curtain Road
London EC2A 3BX
T +44 (0)20 7749 7398

Or alternatively, download high resolution images here:

Ulrik stool 1
Ulrik stool 2

September 18, 2008

London Design Festival 2008 : 100%Norway at 100%Design

Alex Hellum is proud to present new 2008 designs at 100%Norway at 100%Design. Alex has been working with esteemed furniture manufacturer Ercol to develop new designs for the Heal’s discover range. From this collaboration he is exhibiting the new Palette dressing table and stool, the Peg chair and from his own collection, the Bird side table.

Here are some further details of 100%Norway.

100% Norway is back and celebrating its 5th anniversary in 2008 with a double exhibition during the London Design Festival. The latest furniture and home accessories to emerge from the cool north will be on display at a monumental stand at 100% Design, Earls Court, as well as at a little sister exhibition staged as part of Designers Block in Covent Garden.

Curated once again by Henrietta Thompson the joint exhibition is designed by young architects of the moment Brendeland & Kristoffersen whose Bedroom Box, a standalone two-storey bedroom element taken from the architects Svartlamoen project in Trondheim, forms the central element of the Norwegian show at 100% Design. Contrary to many booths used in trade-fair environments such as this, almost every element of the 100% Norway stands will be recycled, or recyclable, or (in most cases) both.

Building on the success of previous years, 100% Norway 2008 will showcase the best new works of both established and up-and-coming designers. Further highlights of the two exhibitions (which will each show a different collection of items) include an achingly elegant range of furniture that brings daylight to SAD sufferers from Daniel Rybakken, an entirely customisable and sustainable chair from Meld, and a number of accessories designed specifically for use in Oslo’s incredible new Opera House from Johan Verde and Slip. This year’s visitors can also look forward to world launches from Norway Says, Stokke Austad and Frost Produkt among others, and witness the first UK showing of new Norwegian designers and manufacturers including Tveit & Torn¿e; Wyller, Froystad & Klock; and Nora Form.

The exhibition is organised by the Royal Norwegian Embassy, the Norwegian Design Council, Innovation Norway and InsideNorway, with support from the Norwegian Ministry of Foreign Affairs.

100% Norway @ 100% Design
Stand G30
Earls Court

September 13, 2008

Alex Hellum Brand launch 2008

Alex is delighted to launch his own furniture and product design company, based in Hertford, UK. The ethos of the company is based on observation, utility and honest use of materials. By working closely with UK based producers, Alex Hellum designs and manufactures furniture and product in small volumes, selling directly to the public and to interior designers.

Alex Hellum’s starting point is often a pragmatic one, watchful of use he asserts that in design there is always a practical solution and believes part of the role of designer is to give reason for things to exist. Alex is very much a hands on designer, creating objects that have natural longevity in both build and function. His sensitive use of wood and reclaimed materials gives his designs their character, depth and integrity.

On this day, Alex’s work is featured on the front cover and inside the pages of the The Independent Magazine Design Special 2008.

September 12, 2008

Bottom Drawers At Pitzhanger Manor-House and Gallery

Bottom Drawers At Pitzhanger Manor-House and Gallery

Alex Hellum is pleased to announce his inclusion in the Bottom Drawers exhibition at the Pitzhanger Manor-House and Gallery in Ealing.

‘Bottom Drawers’ is curated by PM House with designer Carl Clerkin, showing work of 12 designers/makers in an exhibition running throughout Pitzhanger Manor-House and Gallery. Amongst others, designers include Michael Marriot, Gitta Gschwendtner, Alex Hellum and Carl Clerkin himsel.

The exhibition aims to look at why we collect the things we do and why objects become important to our lives, often with a value that goes way beyond their monetary worth. It explores the feelings we attach to objects.

Pitzhanger Manor
Walpole Park, Mattock Lane, London, W5 5EQ
t. +44 (0) 20 8567 1227