Alex Hellum

London Design Festival 2008 : 100%Norway at 100%Design

Alex Hellum is proud to present new 2008 designs at 100%Norway at 100%Design. Alex has been working with esteemed furniture manufacturer Ercol to develop new designs for the Heal’s discover range. From this collaboration he is exhibiting the new Palette dressing table and stool, the Peg chair and from his own collection, the Bird side table.

Here are some further details of 100%Norway.

100% Norway is back and celebrating its 5th anniversary in 2008 with a double exhibition during the London Design Festival. The latest furniture and home accessories to emerge from the cool north will be on display at a monumental stand at 100% Design, Earls Court, as well as at a little sister exhibition staged as part of Designers Block in Covent Garden.

Curated once again by Henrietta Thompson the joint exhibition is designed by young architects of the moment Brendeland & Kristoffersen whose Bedroom Box, a standalone two-storey bedroom element taken from the architects Svartlamoen project in Trondheim, forms the central element of the Norwegian show at 100% Design. Contrary to many booths used in trade-fair environments such as this, almost every element of the 100% Norway stands will be recycled, or recyclable, or (in most cases) both.

Building on the success of previous years, 100% Norway 2008 will showcase the best new works of both established and up-and-coming designers. Further highlights of the two exhibitions (which will each show a different collection of items) include an achingly elegant range of furniture that brings daylight to SAD sufferers from Daniel Rybakken, an entirely customisable and sustainable chair from Meld, and a number of accessories designed specifically for use in Oslo’s incredible new Opera House from Johan Verde and Slip. This year’s visitors can also look forward to world launches from Norway Says, Stokke Austad and Frost Produkt among others, and witness the first UK showing of new Norwegian designers and manufacturers including Tveit & Torn┬┐e; Wyller, Froystad & Klock; and Nora Form.

The exhibition is organised by the Royal Norwegian Embassy, the Norwegian Design Council, Innovation Norway and InsideNorway, with support from the Norwegian Ministry of Foreign Affairs.

100% Norway @ 100% Design
Stand G30
Earls Court