Alex Hellum

Alex Hellum at TEN XYZ at 100% Design 2009

Alex Hellum is pleased to announce his participation in this years TEN XYZ at 100% Design London.

Stand E42
100% Design
24th-27th September 2009

Alex has worked with the Metropolitan Works Creative Industry Centre to develop a solid wood stool called Thumb. By utilising their digitally scanning technology, Alex has been able to create a very simple product. The first prototype was made from plasticine in a few minutes with fingers and thumbs, digitally scanned and then finally made out of solid wood. The result is a delightfully simple piece, full of the joys of creation.

Thumb stool image

Here is the full press release for the event:

At this years 100% Design the TEN design collective presents TEN XYZ – an exploration of their varied perspectives on the complex issues of sustainability within design using digital manufacturing technologies.

TEN XYZ references the axis utilised within software and digital manufacturing technologies to produce three-dimensional objects. For this years project TEN have explored a plethora of digital technologies including Laser Cutters, Water Jet Profilers, 3D scanning, 2-Axis plottercutters, rapid prototyping as well as 3 and 5-Axis CNC routing. The different machines have all been put to use to produce a collection of responses, suggestions and 3D thoughts, that sees the collective return to the more concept driven framework of the original TEN in 2006.

Although the individual projects are multi-faceted and aesthetically different in their execution, the broad themes explored in the projects include utilising reclaimed and off-cut materials (Gitta Gschwendtner and Tomoko Azumi), combining digital technologies with found objects and materials (Chris Jackson, Nina Tolstrup, Michael Marriott), the longevity of objects (Alex Hellum, Stephen Bretland), and designing with sustainable materials (Sam Johnson, Carl Clerkin, Hector Serrano).

In the last few years, eco design terminology has been used by many in industrial design circles to promote products, and themselves, with only the most tenuous of links to the subject matter. Once again, the TEN collective have produced a project with sincerity and integrity that aims to provoke, innovate and inspire.

Further information is available at
For press enquiries please contact: Chris Jackson

Thumb stool high resolution image.