Alex Hellum

The Auction Room at Designers Block, 21st – 25th September 2011

Alex is pleased to announce his participation in The Auction Room an exhibition curated by Mariana Pestana with Designersblock for The London Design Festival.

For the Auction Room Alex has created the “Red-Blue Desk” inspired by the ‘Red-Blue chair’ by Gerrit Rietveld.

The Red-Blue Desk is presented as a homage to Rietvelds chair and is composed from the exact same generic components used to create the original Red-Blue Chair design. The rectilinear components have been rearranged into what Alex Hellum describes as a “ Rietveld-esk design”. The desk features a subtle reference to Rietvelds design in the form of a discreetly introduced 30mm x 30mm square painted yellow on every elevation as featured on the original design.

More than just a modern classic; the Red-Blue Chair is a statement of early modern design with a move away from craft as a means to an end.

It is behind the Red-Blue Desk that the auctioneer will perform and on top of it will the gavel firmly hit. After the auction, this piece is to be used as a small writing desk with a raised sliding platform for a laptop or a note pad where you can to hide stationary and other things away beneath it.

The exhibition will display bespoke objects especially commissioned to reflect upon the theme of ‘fake’ and arranged as to form an immersive experience that evokes the scenario of an auction.

In this piece, the answer to fake was driven by the idea of copying – with its connotations and creative potential – and processed with the designer’s practical mindset.

The exhibition is The Auction Room. The Auction Room is the exhibition.  All the elements, from the chairs to the hammer have been made by exciting designers and are up for auction. Visit the exhibition and place a bid*. On Sunday 25th September, the bartering will take place and the audience will be able to take home amazing design pieces without spending a penny*.

The exhibition encourages the viewer to ‘decode’ the display narrative: playing on reality and fiction, The Auction Room questions the format of exhibitions and the role that they play in the contemporary context of design.

The Auction Room Exhibtion will be held at:

The Farmiloe Building,
34 St. Johns Street

* offers might be a collection of vintage vinyl, design services, other design pieces, a weeks holiday in Greece…anything except money.

Click link below to watch a Trailor

The Auction Room Trailor